In a historic lecture hall at University of Cambridge, Joseph Plazo delivered a rare and compelling talk on a subject far deeper than bestseller lists: how to write books that leave legacies.Plazo opened with a line that immediately reframed the role of the modern author:“Most books are written to be consumed. Legacy books are written t… Read More

In a packed lecture hall at University of London, Joseph Plazo delivered a commanding address on one of the most misunderstood forces in the modern world: how social marketing and virality are systematically engineered across the creator economy.Plazo opened with a line that immediately reframed the audience’s thinking:“Virality is not … Read More